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Client Relationships That Produce Results
No doubt you know the features of your product like the back of your hand. But beyond the bells and whistles, the low price, or your fancy suit, the fact remains that customers make the decision to buy based on what they believe your product will do for them.
Do you have the right relationship?
Top-performing salespeople know that to effectively close a sale, significant time must be invested in building an open, trusting relationship with the client. The rapport you establish gives you a solid foundation from which to craft a solution tailored to your customer's needs. Simply put, healthy client relationships lead to successful sales.
An important distinction to note here is that this does not mean that the client has to like you. Do not waste your time on activities that are more aligned with getting this person to like you. Instead, focus on getting them to see you as credible and trustworthy
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