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Boost Your Close Rates with a Joint Venture Approach
As a sales professional, you have likely walked away from a lost sale wondering what went wrong. Your inability to understand why they didn't choose your solution may have led you to blame the price or assume that your competition had an unfair advantage. Miller Heiman developed a model that gets rid of the mystery and eliminates the blame game. With this system, you can make sure that you're always aware of your customer's challenge - giving you a competitive advantage and allowing you to accurately learn the reasons behind your clients' buying decisions.
In Miller Heiman's Conceptual Selling® program, we introduce the Joint Venture sales model. This model follows the buyers' natural decision-making process and guarantees a more effective sales call. In a joint venture sale, you start with understanding the buying influence's concept and focus on connecting it to your product, service or solution.
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